Startup GTM for the $1–25M Journey
Market-shaping go-to-market strategy for tech founders who need to turn early traction into a repeatable revenue engine and a defensible category position.
Get the framework we use with tech startups between $1M and $25M ARR.
Market-shaping go-to-market strategies for tech founders who need to turn early traction into a repeatable revenue engine and a defensible category position.
Fuel your Growth
Design and run a GTM engine that takes you from $1M to $25M in ARR without burning the wrong fuel.
Shape the Market
Turn your product story into a market story VCs and customers can repeat.
Own the category
Build a defensible category so competitors end up playing in your frame, not theirs
Meet Mark M.J. Scott
Mark M.J. Scott is a three-time exit founding marketing leader, with successes that include a cryptography startup acquired by AppDirect, an optics company acquired by Toyota, and enterprise low-code pioneer TrueContext, acquired by Battery Ventures in March 2024. He leads Northern Pixels, which was selected to design the commercial strategy for Quebec’s $435M‑funded Quantum Innovation Zone. Mark has also planned and executed marketing programs for the Canadian Space Agency (RADARSAT, Microgravity Sciences) and Rolls‑Royce Aerospace, Industrial, and Marine divisions.
What Founders say about us
We have helped startups successfully launch disruptive solutions and successfully commercialize and exit.
Acquired by Toyota
Northern Pixels was instrumental in shaping our foundational marketing strategy and catapulting us onto the global stage.
ERIC BERGERON, FOUNDER & CEO OPTOSECURITY
Acquired by Battery Ventures
Mark and his team crafted and executed a marketing strategy that significantly boosted our brand awareness and credibility…
ALVARO POMBO, FOUNDER & CEO
TRUECONTEXT
$435M Raised
Northern Pixels developed a groundbreaking strategy that confronted our most pressing challenges.
RICHARD ST-PIERRE, CEO, DISTRIQ – CANADA’S QUANTUM ZONE
Built for Founders on the Series A Path
Startup GTM is different when you’re selling complex AI and deep tech products into long, enterprise sales cycles. Northern Pixels focuses on founders who need to turn $1–$10M ARR into a predictable, investor-ready path to $25M and beyond.
• AI, SaaS, and deep tech startups with real traction but no repeatable GTM engine.
• Series A or late Seed, under pressure to prove capital-efficient growth and category leadership.
• Complex products where buyers and investors struggle to “get” what you do and why it matters.
• Long, high-stakes sales cycles where every deal is material to your runway.
Startup GTM for AI & Deep Tech | Series A to $25M | Northern Pixels 